How might we leverage Telstra first party data to help other organisations combat fraud, crime and misconduct?
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Telstra has already deployed advanced capabilities for proactively preventing fraud, such as blocking scam phone calls & SMSs, preventing the spread of malware, and stopping fraudulent orders of mobile handsets. This is possible through the use of First Party Data, relating to Telstra's network and customers.
This same data has the potential to help other organisations in Australia combat fraud, such as banks, eCommerce providers or retailers. Telstra First Party Data could be accessed through APIs, and integrated into these organisations existing fraud solutions, or be used to build entirely new applications.
Features and Capabilities:
- Use customer, calling, SMS or location data to limit or prevent fraudulent activities
- Algorithms or technology which ensure high success rate & minimise real customer impact
- Data architecture that is reusable, modular and cloud-based
- Identify or suppress available attack vectors
- Designed for applicable customer journey touchpoints
Success Criteria:
- Stopping 1000's of fraudulent activities or identity crimes before they occur
- Reduces scams and bad debt by $x000s
- Customer or Business have flexibility to control scenarios based on need
- New value is created through cross-industry data sharing (i.e. fraud which previously Telstra or the other organisation couldn't detect, is now able to be detected by these organisations sharing data).
- Solution can be monetised, such as through a consumption driven API
- Not solving for existing roadmap items of the T Protect mission (to be shared during briefings)
- Indicator